About the Course

The B.Sc. Visual Communication programme is designed to provide comprehensive training in visual media, digital design, photography, videography, animation, and communication studies. The course equips students with both creative and technical skills required for careers in media, advertising, film, and digital content creation.

The programme emphasizes conceptual clarity, aesthetic sensibility, and hands-on experience, enabling students to translate ideas into impactful visual narratives.

About the Curriculum

The curriculum is structured under the autonomous framework and is periodically updated to reflect current industry practices and technological advancements. It integrates theory with extensive practical exposure.

Key areas of study include:

• Fundamentals of Visual Communication
• Design Principles and Visual Aesthetics
• Photography and Videography
• Digital Image Processing
• Graphic Design and Layout
• Animation Basics
• Film Studies and Media Theory
• Advertising and Brand Communication
• Multimedia and New Media Technologies

Studio work, practical assignments, projects, and internal assessments form a core component of the curriculum, promoting experiential learning and creative development.

Vision of the Department

To develop creative, skilled, and socially responsible visual communication professionals capable of contributing innovatively to media, design, and digital industries.

Mission of the Department

• To provide strong foundational and applied knowledge in visual communication and media studies
• To encourage creative thinking, originality, and visual literacy
• To promote hands-on learning through studio work and practical projects
• To prepare students for professional careers and higher education in media-related fields
• To instill ethical awareness and social responsibility in media practices

Laboratory & Studio Facilities

The Department of Visual Communication is supported by well-equipped laboratories and studios that facilitate creative production and technical training.

Visual Communication Laboratory

• High-performance computer systems with design and editing software
• Facilities for graphic design, animation, and multimedia production
• Digital photography and video equipment
• Audio-visual tools for editing and post-production

These facilities enable students to gain real-world exposure to media production workflows and industry-standard tools.

Eligibility Criteria

Candidates seeking admission to the B.Sc. Visual Communication programme must have:

• Successfully completed Higher Secondary (10+2) or equivalent
• Basic interest in media, design, and creative communication
• Fulfilled eligibility norms prescribed by the institution and university

Admissions are offered based on merit and institutional admission guidelines.

Learning Outcomes

Upon completion of the programme, students will be able to:

• Communicate ideas effectively through visual media
• Apply design principles and digital tools in media production
• Create visual content for print, broadcast, and digital platforms
• Demonstrate creative thinking, technical competence, and teamwork
• Understand ethical and social aspects of media communication

Career Opportunities

Graduates of B.Sc. Visual Communication can pursue careers in various creative and media industries, including:

• Graphic Designer
• Visual Designer
• Photographer / Videographer
• Video Editor
• Animator (Entry-Level)
• Advertising Executive
• Digital Content Creator
• Media Production Assistant

Higher Education Opportunities

• M.Sc. Visual Communication
• M.A. Media Studies / Film Studies
• Professional courses in animation, filmmaking, and digital media
• Creative entrepreneurship and freelance careers

The programme provides a strong foundation for creative professions and advanced studies in media and communication.